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Fully Booked “Lives 2.0 – Darling”

2019, CREATIVE STORYTELLING CATEGORY, Gold

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Fully Booked "Lives 2.0 - Darling"

Entrant: McCann Wordlgroup Philippines

Category: CREATIVE STORYTELLING CATEGORY

Award: Gold

Year: 2019

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Creative Use Of Media
Digital Activation & Campaigns
Innovations And Solutions
Mobile
Print & Publication
Branded Print Content
- Publication
Creative Use of Data
Digital Solutions
Audio
- Best in Music
- Sound Design
- Best Music
- Best Voice Performance
Best Character Design
Best Typography
Digital
- Best UX/IX
Branded CSR
Kidlat Sinag
2019
CREATIVE EFFECTIVENESS
CREATIVE PURPOSE CATEGORY
CREATIVE STORYTELLING CATEGORY
CREATIVE TECHNOLOGY AND MEDIA CATEGORY
Metal
- Gold
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Category
- Audio Radio & Digital
- Native Advertising
- Branded Film Content
  - Short Films
- Campaign of the Year
  - Radio
  - Outdoor
  - Press
- Craft
  - Audio Craft
  - Best Art Direction
    - Outdoor
    - Press
  - Best Cinematography Film
  - Best Copy
  - Best Digital Imaging
    - Press
  - Best Direction Film
  - Best Illustration
    - Press
  - Digital
    - Best Art Direction
    - Best Copywriting
  - Digital Imaging – Press
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  - Print & Outdoor
  - Radio
  - Craft – Best Copy Film
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- Design
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  - Small/Medium Scale Three Dimensional
  - Typography
- Design Singles
- Digital & Mobile
  - Digitally Based Promo/ Activation
  - Digitally Led Integrated Campaign
  - Online
  - Shareable Content and Online Community Solutions
  - Social Network & Online Community Solutions
  - Tools and Apps
  - Viral Marketing
  - Website & Microsite
- Digital Games / Apps
- Direct Response
  - Ambient/Environmental
- Direct Sales and Promotion
  - 3D
  - Direct Dimension
  - Pop Ups
- Diwa
  - Design
  - Digital & Mobile
  - Integrated
  - Integrated Multimedia Campaign
  - Outdoor Campaign
  - Print Single
  - Promo & Activation
  - Radio Single
  - What the?!
- Film
  - Best Audio Craft
  - Best Cinematography
  - TV Cinema Single
  - Other Screens
- Film Campaign
- Integrated
- Integrated Campaign
- Integrated Multimedia Campaign
- Interactive
- Long
  - Format Films
- Media
  - Creative Use of Digital or Mobile Platform
  - Creative Use of Radio or Any Form of Audio Broadcast
  - Direct
  - Digital or Mobile Platform
  - H1 Innovative Use of TV
  - H2 Innovative Use of Press
  - Integrated Digital Campaign
  - Others
  - Outdoor/Ambient (Small Scale)
  - Outdoor/Ambient (Large Scale)
- Music Videos & Documentaries
- Other Media Diwa
- Outdoor
  - Free Format Campaign
  - Free Format Single
  - Poster Single
  - Poster Campaign
  - Standard Campaign
  - Standard Single
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- Press
- Press Campaign
- Print
  - Character Design
  - Art Direction
  - Campaign
  - Diwa
  - Single
- Product
  - Automotive
  - Consumer Electronics
  - Corporate Image
  - Cosmetics
  - Dairy
  - Entertainment And Leisure
  - Fastfood & Restaurants
  - Food
  - Franchise and Rental Companies
  - Fund Raising & Appeals
  - Household Products
  - Innovation
  - Non-Alcoholic Beverage
  - Personal Care and Beauty
  - Publications & Media
  - Retail Stores
  - Telecom
  - Travel & Tourism
- Promo & Activation
- Promo/Activation
- Public Relations
- TV
  - Campaign
  - Diwa
  - Single
- What The?!
Year
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Entrants

88 Storey Films AMP Amon + Maneze Aspac Creative Communication Inc. Bates 141 Manila Bates 143 Manila BATES CHI & PARTNERS Campaigns & Grey DDB (Tribal) Philippines DDB Group Philippines DDB Tribal Worldwide Philippines Dentsu Indio dentsu JaymeSyfu DENTSU PH DM9 Hi-MEH SIGH-FU Digit Film Pabrika Gigil Go Motion Productions Havas Ortega Hit Productions IDEASXMACHINA Inc J Walter Thompson JWT Philippines Leo Burnett Manila LOWE PHILIPPINES MANILA BULLETIN PUBLICATION CORPORATION McCann Wordlgroup Philippines McCann Worldgroup Philippines MullenLowe Philippines Nuworks Interactive Labs Ogilvy Ogilvyone Worldwide Manila PC&V Petch&Partners Petch WorldWide Post Manila Riot Inc Seven A.D Sound Design Sound Design Inc. TBWA\Santiago Mangada Puno Underground Logic VMLY&R Philippines WPP WYD Productions Inc.

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